{"id":6604,"date":"2024-09-21T08:00:00","date_gmt":"2024-09-21T15:00:00","guid":{"rendered":"https:\/\/hypehair.com\/?p=6604"},"modified":"2024-09-21T08:56:39","modified_gmt":"2024-09-21T15:56:39","slug":"black-owned-hair-brands-shaking-up-the-game-after-big-sales","status":"publish","type":"post","link":"https:\/\/hypehair.com\/black-owned-hair-brands-shaking-up-the-game-after-big-sales\/","title":{"rendered":"Black-Owned Hair Brands Shaking Up the Game After Big Sales"},"content":{"rendered":"\n

Written By: Melissa Mixon<\/p>\n\n\n\n

Let\u2019s be real for a second. When it comes to Black hair, no one does it like we do! Our crown? It\u2019s sacred, it\u2019s powerful, and it\u2019s BIG business! Some of your fave Black-owned haircare brands have cashed out on major deals, but don\u2019t get it twisted\u2014they\u2019re still running the show behind the scenes, making sure we\u2019re out here flourishing, one curl and coil at a time. Let\u2019s break down a few brands that have passed the baton but are still steering the ship.<\/p>\n\n\n\n

1. SheaMoisture<\/strong>
The OG that stays undefeated.<\/em> SheaMoisture hit that big-money deal with Unilever in 2017, but founder Richelieu Dennis isn\u2019t just sitting pretty. Nope, he\u2019s still involved, making sure the company honors its roots and caters to the community that built it.<\/p>\n\n\n

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Photo Credit: Wayne Lawrence<\/figcaption><\/figure><\/div>\n\n\n

2. Carol\u2019s Daughter<\/strong>
When L\u2019Or\u00e9al scooped up Carol\u2019s Daughter in 2014, Lisa Price didn\u2019t just walk away. Sis stayed on as a leader, making sure her products continue to cater to textured hair. And let\u2019s be honest, we\u2019re STILL running to grab that Hair Milk!<\/p>\n\n\n

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Photo Credit: The Family<\/figcaption><\/figure><\/div>\n\n\n

3. Mielle Organics<\/strong>
Monique Rodriguez made headlines when P&G swooped in, but she\u2019s still calling the shots! Her fierce leadership and passion for growth prove that she\u2019s here for the long haul, making sure Mielle remains the go-to for naturalistas everywhere.<\/p>\n\n\n

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Photo Credit: IG @Monique Rodriguez<\/figcaption><\/figure><\/div>\n\n\n

4. The Mane Choice<\/strong>
Courtney Adeleye created a movement, and even after her company was sold to MAV Beauty, she\u2019s been right there pushing forward the narrative. Because when you\u2019re a boss, you don\u2019t just step down. You level up!<\/p>\n\n\n

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Photo Credit: IG @ Courtney Adeleye<\/figcaption><\/figure><\/div>\n\n\n

So, shout out to these Black-owned brands that leveled up without losing their soul. They’ve sold, but the heartbeat of Black haircare is still pumping through every product. These queens are still out here, proving that when it comes to our<\/em> hair, it\u2019s always bigger than business\u2014it\u2019s a legacy.<\/p>\n","protected":false},"excerpt":{"rendered":"

Let\u2019s break down a few brands that have passed the baton but are still steering the ship.<\/p>\n","protected":false},"author":234478058,"featured_media":6617,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[1366],"tags":[2019,2017,2018,1454],"class_list":["post-6604","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hype-chat","tag-carolsdaughter","tag-mielleorganics","tag-sheamoisture","tag-themanechoice"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/hypehair.com\/wp-content\/uploads\/2024\/09\/articlepost-1.png?fit=1080%2C1080&ssl=1","jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/peLzWz-1Iw","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/hypehair.com\/wp-json\/wp\/v2\/posts\/6604","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hypehair.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hypehair.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hypehair.com\/wp-json\/wp\/v2\/users\/234478058"}],"replies":[{"embeddable":true,"href":"https:\/\/hypehair.com\/wp-json\/wp\/v2\/comments?post=6604"}],"version-history":[{"count":6,"href":"https:\/\/hypehair.com\/wp-json\/wp\/v2\/posts\/6604\/revisions"}],"predecessor-version":[{"id":6615,"href":"https:\/\/hypehair.com\/wp-json\/wp\/v2\/posts\/6604\/revisions\/6615"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hypehair.com\/wp-json\/wp\/v2\/media\/6617"}],"wp:attachment":[{"href":"https:\/\/hypehair.com\/wp-json\/wp\/v2\/media?parent=6604"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hypehair.com\/wp-json\/wp\/v2\/categories?post=6604"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hypehair.com\/wp-json\/wp\/v2\/tags?post=6604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}